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February 07, 2007
Neon Bible: Website and Hotline
The precocious Canadian band Arcade Fire has a new website to promote their forthcoming album Neon Bible. Find it here. The site is very minimal and more than a little odd, but I really love it. Check out the "Television" section of the site when you visit. It has a TV and you can flip through the various channels of weird, quasi-religious programming. At the bottom of all the channels is a hotline number: 1-866-NEON-BIBLE. It's an actual number...you can call and listen to a song from the album or leave a message for the band.
What a cool marketing campaign.
| By Joshua Daniels | 06:26 PM
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